Reading corner – Emotion by design by Greg Hoffman
Emotions by Design is a must-read book for any Nike fan looking to gain insights into the brand’s success and learn from one of its top executives. Greg Hoffman, who spent almost three decades at Nike, shares his lessons and stories on the power of creativity in building strong emotional connections with consumers.
From the iconic “Just Do It” slogan to the Michael Jordan partnership, Hoffman provides fascinating stories about Nike’s most famous campaigns and how they succeeded in creating an empowering brand that resonates deeply with people.