Reading corner – The Infinite Game by Simon Sinek

By João Ferreira Apr 7, 2023 Books 0 Comments

I had kept Simon Sinek’s book “The Infinite Game” on my bookshelf since its release and had been reminded of it in John Couch’s “My Life at Apple and The Steve I Knew”. I saw this as the perfect opportunity to finally read it and gain a better understanding of the infinite mindset that drives successful companies like Apple.

The book is a powerful exploration of how we can approach life and business as an infinite game rather than a finite one. Simon Sinek argues that most businesses and individuals approach life as if it were a finite game, in which the goal is to win and beat the competition. However, this approach often leads to short-sighted decisions and a focus on short-term gains at the expense of long-term success.

Sinek’s thesis is that the most successful individuals and organizations are those that approach life as an infinite game, in which the goal is not to beat the competition but to keep the game going indefinitely. This requires a long-term perspective and a focus on building strong relationships, fostering trust, and creating a culture of collaboration and innovation.

One of the key concepts in the book is the idea of “The Just Cause”. A Just Cause is a higher purpose that an organization or individual is working towards. It is not just about making money or winning, but about making a positive impact on the world. Sinek argues that having a Just Cause is essential for success in the infinite game, as it provides a sense of direction and purpose that can guide decision-making and inspire others.

Overall, The Infinite Game is an inspiring and thought-provoking book that challenges readers to think differently about how they approach life and business. Sinek’s insights are backed up by real-world examples, and his writing style is engaging and accessible. Whether you are a business leader, an entrepreneur, or just someone who is interested in personal growth and development, this book is well worth reading.

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